Now more than ever, it is imperative that your home stand out in order to get top dollar. I employ a variety of proven techniques that get the homes I list sold quickly and for the most money. The following list includes just some of the innovative marketing strategies I implement for every listing.
Staging Your Home
Preparing your home to appeal to the widest pool of buyers is much more than just re-arranging furniture. I provide a free initial one-hour consultation with a staging professional for each listing. We will work together to determine the level of staging your home may need. This may include rearranging your current furniture or you may require some additional staging to make your home shine and sell.
According to the National Association of REALTORS®, 92% of buyers are searching for properties online. Therefore, it is critical for it to be shown in its best light. That is where professional photography comes in! Buyers are turned off by dingy and dark rooms. They need to be inspired by your property enough to get them to come for a visit. To enhance the exposure of your home, I create an online photo gallery of your home, showcasing all the best features, both inside and out. Detailed descriptions further catch a potential buyer’s attention to your home.
As stated previously, today’s buyer is much more likely to encounter your home online before they ever set foot inside the door. I will market your home to dozens of different websites where buyers are searching including REALTOR.com, Zillow, Trulia, Yahoo Homes and more! Additionally, your home will be syndicated on my company website and my personal website.
Property Flyers & Advertising
Professional photography isn’t just for online appeal. I create photo-heavy print marketing pieces that showcase your home as well. From flyers for potential buyers driving by or touring to just listed cards announcing your home to the surrounding area and special feature cards highlighting your home’s features, these materials will keep buyers interested long after they have left your threshold. First impressions are extremely important!
With my company sign in your yard, your listing will be associated with one of the most successful and regionally recognized real estate companies in not only our area, but across the country! My personalized yard sign is placed in a manner to draw attention to your home, direct potential buyers to my website, and to provide easy access to my professional flyers.
I believe there’s value in the “old fashion” methods of selling a home –such as open houses. Open houses allow agents and the public the opportunity to get that sense of the home that’s only possible via a live visit. We may even want to talk about a “neighbors only” open house, since your neighbors often know friends, family, or colleagues who would want to be in the area. We will work together to determine an open house schedule that will generate buyer traffic!
Communication with Clients
When we work together you’ll get copies of calendars detailing key events, and reports on the work I’ve undertaken to get your home sold. My reputation for solid service is built in part on my ability to help you understand exactly where we are, every step of the way.